This blog is created by students from Clemson University's spring 2009 course Women's Studies 459 - "Building Bodies: Women's Bodies in Theory and Practice." This class explores the construction of bodies from various methodological perspectives, focusing on five specific areas: theories of bodies; bodies and genders and sexes; “misbehaving” bodies; politics of bodies; and constructing bodies. We welcome comments and contributions to our posts and discussions.

04 February 2009

Bridgestone Commercial

I saw this commercial and was a little taken aback.  I understand that they are trying to be funny and appeal to men (usually the ones buying the tires), but I found it offensive to women! First the woman,  Mrs. Potato Head, is nagging so bad that Mr. potato Head feels the need to rip off her lips, second, the catch at the end is... "Bridgestone, for drivers that want to get the most out of their car", does that include taking away your wife's ability to talk? 




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  1. RebeccaMonday, February 09, 2009 2:38:00 PM

    Ok . . . so that was a really weird commercial in terms of selling tires. Other than slamming on the brakes and driving recklessly, I'm not sure what the story line really conveyed about the quality of the tires.

    Notice how Mrs. Potato Head puts on her "angry eyes" at the end? Is this a quip about women's communication styles? Even without a voice, I can still convey my contempt? In the vast world of philosophical reflection (which I *seriously* doubt the author considered), is this a statement about womanhood in and of itself? That for many years, we had no political voice, yet could convey our messages through other means?

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