This blog is created by students from Clemson University's spring 2009 course Women's Studies 459 - "Building Bodies: Women's Bodies in Theory and Practice." This class explores the construction of bodies from various methodological perspectives, focusing on five specific areas: theories of bodies; bodies and genders and sexes; “misbehaving” bodies; politics of bodies; and constructing bodies. We welcome comments and contributions to our posts and discussions.

03 May 2009

Maybelline dream liquid foundation

Now you can get the airbrushed look too right in your own home! Yea, so Maybelline has this new foundation out that supposedly makes you look airbrushed. This is crazy, every year it seems like some major product is introduced to help women look flawless. What is wrong with having flaws? I think it was a dove ad maybe that showed how company’s airbrush their clients and photoshop them to achieve perfection, but if you look at the woman that they started off with she was a completely different person than the finished product. This new airbrushed look is nice, but why have it? Now when you meet someone all they are going to see is the airbrushed you. Personally, I would be kind of afraid to take off my makeup in front of people if they are used to seeing me airbrushed. I can only imagine how that transforms the complexion of one’s face. But still, why are we trying to improve our external beauty? At the end of the day, we’re still the same whether we are airbrushed or not. Maybe the airbrushing of a person is similar to the online identity of someone. You are presenting yourself as how you want to look, not as how you truly look. You are masking those flaws and presenting only what you want to be seen. Why do women try so hard to achieve perfection? All they can do is try, so why waste time and money trying to be someone you are not?

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