This blog is created by students from Clemson University's spring 2009 course Women's Studies 459 - "Building Bodies: Women's Bodies in Theory and Practice." This class explores the construction of bodies from various methodological perspectives, focusing on five specific areas: theories of bodies; bodies and genders and sexes; “misbehaving” bodies; politics of bodies; and constructing bodies. We welcome comments and contributions to our posts and discussions.

03 May 2009

Sexy m&m's


Why are M&M commercials becoming sexual? Seriously, what good comes out of a green M&M acting in a provocative way and have all the other M&Ms melting? M&M’s are supposed to be tasty chocolate candies. I’m not sure what audience they are trying to aim at by making M&M’s sexual but it’s definitely not mine, or children’s. If M&Ms have to be sexual in order to advertise, there is no telling what crazy item will become “sexified” next.
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2 comments:

  1. AnonymousFriday, December 25, 2009 5:00:00 PM

    well, the green M&M was always sexy, so I didn't think it was out of character. IF they had sexified all the other M&M's, then we might have a problem...

    ReplyDelete
  2. AnonymousMonday, April 12, 2010 3:43:00 PM

    In the latest commercial, the green M&M states..."It's all about working the "poles""
    It is a highly inapropriate inuindo.

    ReplyDelete

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